Over the past few months, we have been inspired by the way Academy staff, students and alumni have embraced the digital landscape, and we have celebrated this in our #RAMplaysON social media campaign. Livestreaming our Autumn events is the next step, and will enable us to take our music to an even wider audience.
The Academy’s Principal, Jonathan Freeman-Attwood, said:
‘Performing to audiences lies at the heart of what we do at the Academy. While there’s no substitute for playing in the presence of an audience, we are very excited by the possibilities offered by livestreaming. We have always prided ourselves on being a global community of musicians, and so the opportunity to reach old and new audiences with a more ambitious programme of online content than ever is a thrilling prospect.
‘While we are very much looking forward to welcoming audiences back into our building, we are using this as an opportunity to adapt, learn, and develop new ways of working that will see us emerging from the pandemic stronger than ever.’