International website goes live

-Posted on 28.06.2017

website promoting the UK’s music education internationally and in China, including the Royal Academy of Music, went live today. It is a joint initiative between the Associated Board of the Royal Schools of Music (ABRSM) and the Royal Schools, which comprise the Royal Academy of Music, Royal College of Music, Royal Conservatoire of Scotland and the Royal Northern College of Music. The website presents details of each of the partner organisations, student case studies and links to WeChat, and has been translated into Chinese. 

Academy Principal, Jonathan Freeman-Attwood, said: ‘The UK leads the world in the quality of its music teachers and institutions and we are pleased to join our ABRSM and Royal Schools partners to send this message across the globe. There is nothing like this five-way “Royal brand” anywhere – a tried and tested journey of musical education at the highest level and at all stages. As the oldest of the Royal musical institutions, our founding in 1822 was built on pedagogy and the work of luminaries from many other countries. A sense of being an international family has constantly been at the centre of the Royal Academy of Music’s ethos for nearly 200 years. We see no geographical boundaries in our quest to communicate the importance of music and learning to as many people as we can reach.’

Michael Elliott, ABRSM’s Chief Executive, said: ‘We’re delighted to launch this new website with our Royal Schools partners as we share a common goal to inspire and support the next generation of musicians. The UK is recognised as a global centre of musical excellence, attracting students from all backgrounds around the world to study here. This website showcases what we have to offer to international students.’

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